Sales & Growth Marketer

About the Role

One of our first five hires. You will own demand generation and user acquisition — driving awareness, leads, and sign-ups through digital channels (Instagram, LinkedIn, TikTok), paid campaigns, and direct outreach to organisations and communities. You are part marketer, part salesperson, with a bias for action and a hunger for growth.

Responsibilities

• Run performance marketing campaigns across Meta, Google, TikTok, and LinkedIn
• Generate and qualify leads from individuals, organisations, and institutions
• Develop and execute go-to-market strategies for new features and product launches
• Manage referral and ambassador programmes to grow organic acquisition
• Partner with the Social Media / Design role to produce conversion-focused creative assets
• Analyse funnel metrics (CAC, CTR, activation rate) and iterate rapidly
• Build and maintain outreach to community leaders, HR professionals, and wellness influencers

Qualifications

• 2+ years in growth marketing, digital marketing, or sales (consumer app or SaaS preferred)
• Hands-on experience running paid campaigns on Meta Ads and/or Google Ads
• Strong analytical mindset — comfortable with data, A/B testing, and attribution
• Understanding of the Nigerian digital landscape (WhatsApp communities, local influencers, etc.)
• Excellent copywriting skills for ads, emails, and landing pages