Social Media Manager & Graphic Designer

About the Role

One of our first five hires. This is a combined creative role for a multi-talented individual who can plan and publish engaging social content AND produce the visual assets to support it — without needing a separate team. You will own Onwynd's brand presence on Instagram, TikTok, LinkedIn, X, and WhatsApp, building community and driving organic growth. As the company grows, this role will split into dedicated social media and design positions.

Responsibilities

• Plan and manage the social media content calendar across Instagram, TikTok, LinkedIn, X, and WhatsApp
• Create original, on-brand graphics, carousels, short-form videos, reels, and stories
• Write compelling captions, hooks, and copy tailored to each platform's audience
• Engage with followers, respond to comments, and grow community presence
• Collaborate with the Growth Marketer to produce creative assets for paid campaigns
• Design marketing collateral: pitch decks, one-pagers, email headers, event banners
• Track follower growth, reach, engagement rate, and share weekly performance reports

Qualifications

• 2+ years managing social media accounts for a brand or agency
• Strong graphic design skills — proficient in Canva, Figma, Adobe Creative Suite, or equivalent
• Video editing capability for short-form content (CapCut, Adobe Premiere, DaVinci Resolve)
• Excellent understanding of Instagram and TikTok algorithms and content trends
• Good copywriting skills — can write in a warm, relatable, destigmatising tone about mental health